Best Website Prices – Just the Beginning

Best website prices is a key search  phrase for many small businesses looking for ways to promote via the Internet.  Unfortunately,finding the best website prices is largely dependent upon a business requirements, budget, and the ability of the web site designers. First businesses need to decide if a new web site is a good idea.  The reality is more than 50% of small businesses do not have a website at all.  So a new website for many small businesses will be their first web site.  A new website is not just a shiny new  toy with beautiful graphics.  It is imperative that the new website is functional and user friendly.  This means when new customers land on your website after searching on the Internet they find exactly what they’re looking for at that moment.

Small business websites require careful planning

Small business websites are offered for free by many different website companies.  While these offers for small business websites may seem very attractive, small businesses must carefully decide if the free offer meets their needs.  Small business websites, like any other website must be able to be found by their customers online.  This means optimization must be part of the website plan.  A new website is like a sign to your business.  If you have a sign on your business that is not visible to your customers it is a waste of money.  Even if the sign was given to the business for free.  The best website prices are really based on value.  When considering a new website customers should be very clear in terms of what is covered under the offer.  Some good questions to ask would be:

  1. Who owns the content should I decide to cancel my account?
  2. How long will it take for the company to build my new website?
  3. How many revisions am I allowed for free and when will you begin to charge me?
  4. Does the price include any optimization or listing to online directories?
  5. Who will update the new website and directory listings and how much will it cost me?

New websites have value for your business

New websites help small businesses level the playing field amongst their competitors.  With a properly designed new website, new customers are less likely to believe that your business is too small to handle their business.  The best website prices can help small businesses to stay within their budget provided they make good long-term decisions.  Elite Local Listings specializes in small business Internet Marketing.  Free website design with a 14 day trial is available for customers who qualify.  For more information contact us at 1-888-884-0368




Small Business Success-More than Motivation

Small business success is the goal of every one who dares to embark upon the journey of entrepreneurship. Most of us have been told since high school that small business is the back bone to American success. New customers are the life line to small business; but getting them is the part of the equation with many different answers. Where do small business owners get the motivation? New customers are not attracted to small business locations solely for location. It is important for small business owners to build a loyal following by being genuine and transparent about why they are a local small business.

New Customers Will Care About What You Care About

New customers care about causes and issues that affect their lives. As a small business the motivation for  new customers to choose your business must be compelling. The choices for new customers are overwhelming. Motivation is personal and some new customers will choose a small business solely because it is local ;but relationship trumps everything. Small business owners should nurture customer loyalty and relationships. A small gesture of customer kindness  and the extra mile delivered can pay big dividends especially on social media.

Motivation is a Two Way Street

Motivation to get up everyday and face the challenges of small business is not easy to master without a purposeful plan.  There are a large number of books and online resources for motivation and these are helpful. Without the proper motivation it is difficult to be positive for your customers. Motivation for your customers to choose your small business should come from your efforts to connect with them.

woman doing houseworkElite Local Listings help small business owners connect with their local customers through social media and content rich local listings. For more information call: 1-888-884-0368.

Good Customers Reviews Are The Best Promotion

bargin shoppersGood customer reviews happen on purpose. Customer reviews are rooted in the old adage a good word goes a lot further than a bad word. It is important to remember the other adage; the squeaky wheel gets the grease. This is the difference between good customer reviews and bad customer reviews. As a business owner you need to be aware of both. Rather than ask everybody for customer reviews, ask only your raving fans…you already know that they like you!

Social Media Extends the Reach of Every Customer

Social media allows anybody to become a broadcast machine. Social media may begin with those in your inner circle but it does not end there. Social media is online so there are no walls; no boundaries. Social media allows your great customer reviews to be like a commercial for your business and broadcast across multiple platforms. Conversely, social media can give your angry customers a platform that they can use to really hurt your business. Don’t ignore customer reviews.

Review Sites Make it Easy for Customers To Leave Reviews

Review sites are not just Yelp, Yahoo, or Google Plus. Review sites are in multiple places. Review sites can be industry specific and Homeadvisor are a couple of examples. Review sites should be monitored for every business. Review sites may store information that could hurt your business. Every customer review, both good and bad should have an owner response posted online by the business.
Elite Local Listings is an online review management and marketing company specializing in local businesses.

Customer Rights-Should We March?

shoppersCustomer rights are something we can all speak to ; especially when we are angry. Customer rights in the eyes of most people, mean that as a customer I should be satisfied. If I am not..then it is the business owners job to make me happy. Is it…really? Customer rights are something every business owner must remember and respect. There is no need to draft a new definition of customer rights. Simply put: the customer rights should align with basic human rights. These are of course rooted in kindness.

Kindness Is The Best Way to Measure the Rules of a Business

Kindness does not happen in a business by accident. Kindness will help to measure if a practice in the business could be an infringement  on customer rights.  Failing to return calls , placing customers on hold  for extended periods, allowing inexperienced, unqualified agents to service customers are clearly not examples of kindness. It is not true that kindness can be mistaken for weakness in business. Quite the contrary; kindness builds strength.

Customer Responsibility Extends to Attitude

Customer responsibility is rarely discussed in this age of online customer reviews. with the power of online reviews  and customer rights it is important that we all look at customer responsibility. It is  part of the customer responsibility to display kindness. Customer responsibility to be transparent in their sharing of reviews of businesses and products and readily admit their own faults, helps readers to trust the reviews.Awareness of  kindness, customer rights,and customer responsibility are all a part of good business practices.

Elite Local Listings helps customers with both online marketing and business advice. Learn more 

Local Listings Matter

PulseLocal listings are often the last thing a new small business thinks about. Local business owners are more concerned initially with setting up shop for new customers. Business owners are overwhelmed with the responsibilities of keeping the business profitable and are rarely concerned with  listings.

Local Listings Why Are They Important?

Local listings are important not only to small business but also to any business that does business locally. This includes the post office, banks, and even car dealerships. Local listings must include an exact match of name, address and phone number (NAP) for best performance. Local Listings for small business are more likely to contain errors.  Businesses can not afford the  listing errors. The SEO efforts can be negatively affected.

Online Reviews  More Important to Local Listings

Online reviews are more important than ever before to business listings. Online reviews are deemed to be credible by search engines because they are supposed to be created by customers.  These customer  reviews for business online can be a big boost for local business. Customer  reviews online can also have a negative impact if they are recent and reflect poorly on the business. Elite Local Listings monitors online reviews and local listings for small business. Find out more.

Local SEO Service- 3 Little Things

Local SEO Service is not difficult to find.  Local internet marketing is a must for small businesses.  It is about much more than claiming your local business listing.  Local SEO Service must include the digital presence management of your entire business brand.  This means having an optimized website, accurate local business listings, and an active social media presence.  Local internet marketing is based on a simple and consistent theme.  We like to call it…  Three little things

Local Internet Marketing Content Must Be Current

Local internet marketing is useless if the information is not fresh and current.  This means that local SEO service must include constant updating of your content to assure that the search engines will find the information new and fresh.  This is #1 of the three(not so little things) that will make or break your business.  That website that your grandson built five years ago, that you absolutely love, and have not changed in five years -is useless.  Chances are it is not mobile ready so Google has already omitted it from local search.  The local SEO service that you contracted with previously and have since canceled, may have created your local business listing and now you do not have the passwords or access to update or claim the listings.  Both of these scenarios can prove disastrous for your local small business when it comes to your local internet marketing.  For any customer looking for your services, unless they type your exact name into the search box ,it is not likely that your business will ever show up. Ouch!  Moving on to #2 of the(not so little things) that will make or break your business.  Listing information on your website or within your local business listing that is not relevant to your business is frowned upon by the major search engines like Google. Every local internet marketing expert should warn small businesses.  It is a bad idea to allow any local SEO service to link websites to your website or local business listing that are not relevant to your business category.  Even if they try to convince you that the traffic going to the other website can benefit your website; the truth is the major search engines view this as a violation.  This practice confuses their search engine customer who is searching for a specific service or information and suddenly sees your non-related website or link.  Major search engines can punish your website severely for using non related links or irrelevant information to boost search engine rankings or traffic. SO,DON”T DO IT!!

Local Business Listing Must Be Accurate

Local business listing accuracy is imperative.  This is #3 of our(not so little things) that will make or break your business.  Local internet marketing doesn’t make much sense if your local business listing shows up across the internet with different spelling, address, or business name information.  It’s quite simple: why would Google or any other major search engine risk the customer experience by providing inaccurate information to the customer searching and expecting to find accurate information?  The answer is easy: they won’t serve up your local business listing as an option.  Local SEO service provides small businesses with the management services necessary to manage multiple local business listing products .  Elite Local Listings is a boutique style local internet marketing company that affordably handles listing management, website design, and other services for small businesses.  To find out if Elite Local Listings can assist you in your efforts contact them at 1- 888- 884- 0368.

Local Internet Marketing -5 Big Secrets

Local Internet Marketing-5 Secrets

Local Internet Marketing-5 Secrets

Local internet marketing is a daunting process for small businesses.  There is not a day that goes by that businesses are not hunted by phone calls, emails, and direct mail pieces from  local SEO service providers promising everything from front page placement for $1 to free web sites.  To label the offerings as confusing would be kind.  Many are outright and blatant misrepresentations concerning what is possible; especially for small local businesses.  For most businesses that serve local customers existence on the Internet begins with a local business listing.  Simply put, this is an indexed listing that includes the business name, telephone number, and published address.  In some cases it may appear in relation to a business category.  From this point, this is where it gets confusing.  Local internet marketing tips include  five big secrets to local internet marketing.  Once you are aware of the secrets the decisions concerning how and where to market your local business will become much easier.

Local SEO Service Can Help Jumpstart Your Position

Local SEO service can help with a local business listing services and help to create accurate business listings for local internet marketingThis is big secret #1.    Typically a teenager or a college student no longer will suffice for accurately and effectively creating a digital presence.  SEO is usually not something young people learn in school.  They are usually great at social media as it is part of their daily lives. SEO is not the same as social media marketing. Big secret #2– there is a lot of mileage for local internet marketing with reviews on Google Plus.  It does not cost anything to boost the customer reviews of a business on Google Plus.  Your local business listing on Google Plus is an excellent opportunity to showcase your business. Google Plus allows for videos, photos, links to other social media and more.  Reviews on Google Plus are extremely powerful. Big Secret #3-When previous customers see positive review activity on your Google Plus page they are much more likely to add their positive comments to your page.  This is a simple case of momentum.  Once the ball starts rolling with new positive customer reviews you must be committed to continue to “prime the pump.”  Your local business listing will never have more power without your individual effort encouraging and enticing customers to post positive reviews.  Nothing beats this!  Even paid advertising!


Local Business Listing Is Free –It’s Not Advertising

Local business listing is provided for every business.  It is provided free of charge; therefore, you have no control over its accuracy.  Local internet marketing is not like old school directory advertising in print form.  There is no requirement that businesses verify the listings or check them for accuracy.  Local SEO service providers contact small businesses regularly to offer help with managing their local business listing.  Big secret #4 –local business listing is not a singular listing.  There are likely multiple listings throughout the internet that are probably incorrect or -at the very least do not match.  Although many local internet marketing  companies will call by phone and claim that they can drive your website to the front page of Google the reality is if basic local business listing information is inconsistent or incorrect it is unlikely that your website will appear on the front pages of Google without paid Google Adwords.  Big Secret #5– businesses that are successful using local SEO service are making an investment in their business to have their local business listings and their website managed by a professional.  It is rare that a local small business can afford to hire a local internet marketing expert.  Over the past 5 years it has become increasingly more difficult to maintain a strong digital presence without some investment in local internet marketing.  Elite Local Listings is a small boutique internet marketing company that offers local business listing services, local Internet marketing services, and website design and optimization.  Elite Local Listings specializes in local small business marketing for companies with less than five employees and offers affordable marketing programs with live customer support.  For more information contact Elite Local Listings at 1888 884-0368.


Customer Reviews in 3 Easy Steps for Local Business

customer reviews

customers leave reviews on many different sites

Customer reviews are the most effective way for local
businesses to compete on the Internet.  Customer reviews have become one of the most significant ways for Google and other major search engines to validate the authenticity of an existing business.  For the local business entrepreneur customer reviews are the most cost effective way to benefit from free Internet marketing.  Getting customer reviews is not an easy task.  It can be overwhelming  and quite a daunting process.  Think about it, it is like asking someone; so what you think about me?  Most entrepreneurs, especially local business owners are not comfortable asking for customer reviews.

Local Business Customer Reviews in Three Easy Steps

Local business customer reviews are personal.  Local business consists of friends and acquaintances in your geographical area.  Customer reviews can really boost your bottom line if you pay attention.  So hopefully these three easy steps for customer reviews will help boost your local business.

  1. Make a flyer or postcard that clearly request customer reviews and give it to every single customer.  96% of consumers look at reviews about the business prior to choosing to become a customer.  Make no mistake about it; people read customer reviews. They also look for the best consumer review websites. Yet only 6% of consumers actually post reviews.  So that customer, who loves your business and promises to post a review is not likely to do so.  Customers have good intentions; however, it is not their responsibility to grow your business.  A “leave behind” like a flyer or postcard will remind them to post a good review for your business.  Be sure to include instructions on how to post a review  online and direct them on where you want them to place the review.
  2. Start with family, friends, and former customers to quickly boost positive customer reviews. Getting new reviews is easier when you have existing reviews.  Remember if only 6% of consumers are leaving reviews you need to “prime the pump” to make it easier for customers to leave reviews.  Make sure that the reviews are real (fake reviews are frowned upon and will cost you search engine visibility and could get your business banned from some sites).  Encourage customers, friends and family, to be specific in their positive reviews and use as many of your business keywords as possible.  If you are asking for reviews on Yelp remember that there is a possibility a positive review will not be published if the customer review is not from a customer who uses Yelp regularly.

Free Internet Marketing Is Easier Than You Think

Free Internet marketing is not something most local businesses owners believe they will ever find.  Free Internet marketing is easy with multiple positive reviews online.  Customer reviews are the best marketing a business can receive.  Of course, free Internet marketing is only effective and beneficial if it is positive.  It is important to remember that negative customer reviews are also impactful to a local business.

  1. Provide a promotion, coupon, or gift card when asking for a customer review.

It is frowned upon to pay for a customer review.  It is a much better experience for the customer if the customer is enticed with a coupon or some other promotional incentive to provide a review on behalf of your business.  The incentive does not need to be excessive and should not be predicated upon leaving a positive review.  It should only entice the customer to actually leave a review on your behalf.  Don’t be afraid to ask for the review.  Most customers leave positive customer reviews.  Be honest with yourself.  If the customer is leaving a negative customer review, be objective and see if there is anything your company can do differently so that the experience for customers is a better experience.  This is the only way companies can go from good to great.

Elite Local Listings is a boutique Internet marketing company dedicated to helping very small local   businesses make an impact on line and grow their business.  For more information on how to benefit from customer reviews contact us by e-mail, live chat, or 1-888 884-0368.

Digital Presence Management a Must for Local Business

Google My Business

Google My Business

Digital presence management is a must for any business serving local customers. Digital presence is like a sign for your business; online. Small business entrepreneurs often overlook the power of online information and how it represents their business to new and existing customers.  Online presence management is the specific way a business that appears on-line and the way that it is updated and preserved for the best and most effective online visibility. A business can have multiple listings across many different platforms on the Internet. The databases used to gather information concerning millions of local online businesses vary greatly from source to source. There is no regulating body that requires the information to be consistent or correct. Digital presence optimization is the responsibility of each business owner.

Local Business Loses Customers Due To Wrong Information

Local business is likely to suffer due to wrong information listed online. Local businesses often have inaccuracies that include address information, business name, and even wrong map information.Small local businesses cannot afford the cost of losing new customers due to avoidable mistakes like incorrect listings. While having a digital presence is imperative, it is also important that online presence management is used to assure that the business listings are correct, consistent, and current. The affordability of an SEO specialist, marketing professional, or social media coordinator for most local businesses is not practical. Maintaining a digital presence is needed on an ongoing basis however most local businesses budgets cannot sustain this level of employee.

Digital Presence Management Service-How To Find Them

Digital presence management service can be tricky to find. While at first glance a digital presence management service may seem complete if they include submitting  business listings to the major search engines. The reality is submission to search engines or online directories does not ensure that the local businesses listings will ever appear online. It is important to understand that listings are free on the major search engines and online directories; therefore, there is no obligation on their part to provided your  business listing or to keep it updated according to your specifications. Finding the right online presence management service for your business should include at the very minimum, the ability to update and correct all relevant local business listings online. The digital presence management service should have the ability to provide online reporting and prove that the listings are accurate and being updated.  A digital presence management service offering the ability to add additional content including hours, special products and features, as well as staff bios would be extremely beneficial to any local business with a limited budget.

Elite Local Listings is a boutique style online review and listings management company. They offer full service listings management including social media and review sites. Contact Elite Local Listings today for your complimentary online business assessment.