Does it Matter To Customers If a Single Business Listing Is Incorrect Online?
When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition?
Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.
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Consumers lose trust in the brand
Consumers lose trust if they get lost driving due to an incorrect address listed online
“It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their online location information. Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. “Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. “Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.
Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it for the first time.
Consumers research the address online before driving to the business for the first time
Why Elite Local Listings?
Business listings are changed online without the clients’ authorization constantly. Automated software deployed by multiple sources scrape the internet changing information including location, spelling of the business name, and even listing the status of the business as closed. Elite Local Listings is small business insurance using our PEP (Proprietary Technology, Expertise, and Technology) that assures listings remain accurate across all internet platforms. Without our Elite Local Listings insurance; small businesses lose the opportunity to protect and build their brand. There is no price tag for a lost customer -the value is never ending because it includes not just the customers’ business but that of all of their referrals.
Elite Local Listings reserves the right to refuse all orders it deems unable to fill. Digital presence management services are only available to United States physical business addresses. All sales are final and customer assumes responsibility for all information provided and agrees that the information is correct.